19 May How BEHAVIOURAL AND DESIGN SCIENCE can help STARTUPS Increase Proposal Wins
Posted at 09:59h
in brands, content marketing, human behaviour, paid media, Startups, video marketing
0 Comments
In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...