“Animation can explain whatever the mind of man can conceive”. Walt Disney says it perfectly. Animation not only allows brands to exude charm it’s also a way to bring to life ideas that film simply can’t. For a brand this is a powerful tool and allows complex business problems to be simplified into short, entertaining narratives.
Overtake the Joness’. Most of the world does business online now and so it’s very important to keep producing fresh content so that you’re not falling below your competition or treading water. We help startups develop social campaigns to align with their broader creative strategy. This might be a series of short social films to explain your product, a seasonal campaign to pique the interest of your audience at key calendar dates or weekly imagery to increase traffic and social interactions. Whatever it is, we’ll chat with you to find the best solution for your brand and budget.
We work with you to put together a brief and a proposition. This requires a little friendly interrogation and a good chat. We’ll then help you develop a strategy and discuss where you want your production budget to be spent.
Usually this includes: Brief, creative concept, script and storyboard.
This is where we assemble the dream team. We’ll source the best directors, talent and film crew to bring the script to life.
Key cost factors are: equipment, crew size, number of days, insurance, studio hire/ location permits and talent usage.
Icing is added to the cake. The footage goes into post production where we create the rushes. Once the pictures are approved the footage gets graded and audio is added into the mix. There are usually several rounds of amends. Once happy we’ll export the cutdowns either for online use or for TV broadcast.
Key consideration are: Number of cutdowns, VO talent, music, legal T&Cs (usually for broadcast only).