Big news from Sidekick Studios today!

We’re so excited to see our client Tide, one of the UK’s leading business current account providers, go live with our new TV campaign ‘Rise Entrepreneur’ across the UK today. 20- and 30-second ads developed by yours truly will air during peak hours on the likes of ITV Breakfast, Sky Sports network, Sky News, Channel 4 and Channel 5 from today. 

Since early 2020 we’ve been working with the team at Tide to imagine, design and develop this brand new ad. Central to the new TV commercial is the ease with which customers can register their business and also their company since Tide has tools dedicated to helping startups take their first steps. In terms of the look and feel, the new ad aims to empower entrepreneurs by hero-ing founders as bold, intrepid adventurers. We focus on five real startups, each of which are Tide members. Like any great expedition, deciding to start your journey can be the most challenging. Tide’s dedication message is relevant now more than ever. It is a statement of commitment to its members during economic volatility.

Commenting on the new campaign, Rupert Mason, founder of Sidekick Studios says: “We wanted to do something that was genuine and real, in at time when businesses are possibly feeling less confident. Our aim was always to encourage and inspire with this ad and we hope that we do that, without taking ourselves too seriously”

Commenting on the new campaign, George Schmidt, VP of marketing at Tide says: “With this new campaign we really wanted to shine the spotlight on Tide members, showcasing how diverse and brilliant small businesses are. The five businesses in the advert are Tide members and they, along with our over 240,000 other members are a true inspiration to us and to our marketing efforts.”

“We hope this campaign will help spark inspiration in others and that they will take time to discover not only their entrepreneurial spirit with Tide, but also the products and services of the featured members: London Refinery, Lili’s Chocolates, The Strap Tailor, Gaslight Distillery and Camie & Lily’s.”

Even amid the uncertainty of today’s markets, there’s an opportunity to think differently and so Tide is encouraging budding entrepreneurs to pursue their dreams of starting a business.


We’re chuffed to see the new campaign go live. You can see it for your self here.

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