Sidekick blog

Welcome to our blog! We want to share articles that add value to startups carving their path in the world. We’ve spent the past 10 years helping startups grow so now it’s time to impart some of that knowledge to help businesses reach their goals and create valuable content.

A platform that has over 2 billion downloads and a global community consisting of over 1 billion monthly active users is pretty hard to ignore. Launched to a worldwide audience in 2017, Tiktok has experienced exponential growth at an alarming rate. It was ranked as the third fastest-growing brand in 2020 by data intelligence company...

As a startup, time is always precious, sourcing the best talent always challenging and achieving growth with a limited marketing budget always tough.  We look at the most innovative platforms, services and software that have emerged in the last few years that have the capability to expedite arduous and time-consuming processes....

We recently looked at practical ways to increase your proposal wins and generate more business using the application of Behavioural Science techniques. This week, we cover UI and UX techniques and address how they can work in harmony with Behavioural Science to maximise sign-off rates....