Sidekick blog

Welcome to our blog! We want to share articles that add value to startups carving their path in the world. We’ve spent the past 10 years helping startups grow so now it’s time to impart some of that knowledge to help businesses reach their goals and create valuable content.

As a startup, time is always precious, sourcing the best talent always challenging and achieving growth with a limited marketing budget always tough.  We look at the most innovative platforms, services and software that have emerged in the last few years that have the capability to expedite arduous and time-consuming processes....

We recently looked at practical ways to increase your proposal wins and generate more business using the application of Behavioural Science techniques. This week, we cover UI and UX techniques and address how they can work in harmony with Behavioural Science to maximise sign-off rates....

Today we go live across the UK with Tide’s latest TVC commercial “Find your voice”. We’ve spent the past few months working very closely with the marketing team at Tide to build upon lasts years campaign “Rise entrepreneur” treating it as a sequel. ...

Advertising agencies have undergone a monumental shift in the past year. The brands that they work with and the creative that they produce has been fundamentally impacted by rapidly moving cultural changes and a shift in the way we consume media content. Creative minds have had to adapt; not only in the way they collectively...