Sidekick blog

Welcome to our blog! We want to share articles that we hope will add value to startups carving their path in the world. We’ve spent the past 10 years helping startups grow and want to try and impart some of that knowledge so businesses can reach their goals and create valuable content.

In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...

As part of an omnichannel marketing strategy, digital video can be highly effective in driving growth. In a combined study between Google and Magid entitled “The Role of Digital Video in People’s Lives” it was noted that a whopping 90% of shoppers surveyed had discovered new products or brands on YouTube....

We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope.  Civilisations started crafting their greatest tales not long after the...

According to Forbes, technology disruption is after every single industry. Therefore, it is not surprising that companies have started to embrace the influence of technology and use them in their favor. This is actually the best way to deal with tech disruption. Although people usually talk about trends like artificial intelligence or robotics as if they’re...

In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...