Sidekick blog

Welcome to our blog! We want to share articles that add value to startups carving their path in the world. We’ve spent the past 10 years helping startups grow so now it’s time to impart some of that knowledge to help businesses reach their goals and create valuable content.

We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope.  Civilisations started crafting their greatest tales not long after the...

According to Forbes, technology disruption is after every single industry. Therefore, it is not surprising that companies have started to embrace the influence of technology and use them in their favor. This is actually the best way to deal with tech disruption. Although people usually talk about trends like artificial intelligence or robotics as if they’re...

In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...

There’s no sugar-coating it, this year hasn’t been easy for anyone. With a second wave of COVID-19 now sweeping Europe and lockdowns being implemented all over again, the economic disruption is palpable.  However, we’re here to tell you not to give up. Entrepreneurs, it could be your time You may recognise these names: Airbnb, Disney, Microsoft. These conglomerates,...