Developing a brand’s identity isn’t as complicated as you might think. A lot of what a brand represents comes from the inside, like values and core purpose; the ‘why’. Once you have this written down you simply need a creative approach to bring this vision to life and align with how you want customers perceive your brand. It’s then important to test this hypothesis and make sure that the tone of voice as well as design, speaks to your customers and sells this vision. We can help you produce the imagery you need to reflect your brand and your customers. This can be anything from blog content, to your website and paid media.
Revamping websites and marketing collateral can sound like a real chore, lets be honest. However, first impressions do count and sometimes it’s a necessary task. Our online presence is our digital shop window. If your website and landing pages aren’t converting as expected we can help you find a solution. It might be that you just need a few tweaks to your messaging or a little technical optimising. We’re always happy to offer that much needed extra perspective.
Who are you and what do you stand for? This is probably one of the first questions we’ll ask. At this stage we really just want to chat with you and find out about your vision for the company and where you want to be. Armed with this we can write up a visual brief and find the right photographer for your campaign.
We’ll provide you with a range of photographers to choose from. We’ll then give them the creative approach and the visual aesthetic you’re after, which might have some lighting example, colour schemes and fonts, leading to more broader creative concepts. Then once we have the photographer we’ll look for the right location to shoot.
Now it’s time to make a shot select. Once you have your images it’s time to have them retouched, by removing any blemishes and refining the colours. When these are ready we need to artwork these for the right formats, send to the media agency and it’s job done!