09 Sep

Posted at 09:32h in brands, content marketing, New launch, paid media, Startups, Tide, tv commercial, video marketing by
3 Likes

Today we go live across the UK with Tide’s latest TVC commercial “Find your voice”. We’ve spent the past few months working very closely with the marketing team at Tide to build upon lasts years campaign “Rise entrepreneur” treating it as a sequel. ...

08 Sep

Posted at 16:45h in brands, content marketing, human behaviour, paid media, Startups, video marketing by
3 Likes

Advertising agencies have undergone a monumental shift in the past year. The brands that they work with and the creative that they produce has been fundamentally impacted by rapidly moving cultural changes and a shift in the way we consume media content. Creative minds have had to adapt; not only in the way they collectively...

19 May

Posted at 09:59h in brands, content marketing, human behaviour, paid media, Startups, video marketing by
3 Likes

In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...

13 Apr

Posted at 09:05h in 3 Steps, brands, content marketing, paid media, Startups, video marketing by
3 Likes

As part of an omnichannel marketing strategy, digital video can be highly effective in driving growth. In a combined study between Google and Magid entitled “The Role of Digital Video in People’s Lives” it was noted that a whopping 90% of shoppers surveyed had discovered new products or brands on YouTube....