19 May

Posted at 09:59h in brands, content marketing, human behaviour, paid media, Startups, video marketing by
3 Likes

In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...

13 Apr

Posted at 09:05h in 3 Steps, brands, content marketing, paid media, Startups, video marketing by
3 Likes

As part of an omnichannel marketing strategy, digital video can be highly effective in driving growth. In a combined study between Google and Magid entitled “The Role of Digital Video in People’s Lives” it was noted that a whopping 90% of shoppers surveyed had discovered new products or brands on YouTube....