We recently looked at practical ways to increase your proposal wins and generate more business using the application of Behavioural Science techniques. This week, we cover UI and UX techniques and address how they can work in harmony with Behavioural Science to maximise sign-off rates....

Advertising agencies have undergone a monumental shift in the past year. The brands that they work with and the creative that they produce has been fundamentally impacted by rapidly moving cultural changes and a shift in the way we consume media content. Creative minds have had to adapt; not only in the way they collectively...

In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...