We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope.  Civilisations started crafting their greatest tales not long after the...

According to Forbes, technology disruption is after every single industry. Therefore, it is not surprising that companies have started to embrace the influence of technology and use them in their favor. This is actually the best way to deal with tech disruption. Although people usually talk about trends like artificial intelligence or robotics as if they’re...

2020 wasn't the year people were expecting. The whole world has had to adapt and change. So what does this mean for our future and the advertising industry we work in? What changes do companies need to make to adapt to a world where we have to work remotely; Changes where we've gone from having...