25 Mar

Posted at 15:39h in brands, Industry, Startups, storytelling, tech startups, technology by
4 Likes

We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope.  Civilisations started crafting their greatest tales not long after the...

15 Dec

Posted at 18:04h in brands, Christmas commercials, How to, Startups, storytelling, Top 5 by
3 Likes

In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...