License Dashboard are a SAS company offering IT managers a platform to manage software licenses. We were tasked with producing a piece of content to position License Dashboard as industry leaders, hero-ing their company mascot SAM (Software Asset Management) and adding value. The animation is a piece of educational content, which explains how SAS came around and why it’s beneficial to IT managers.
If you can educate then you can inspire, and if you can inspire then you can engage with your audience. That’s the outcome we wanted with this animation as a piece of paid media.