License Dashboard are a SaaS company offering IT managers a platform to manage software licenses. We were tasked with producing a piece of content to position License Dashboard as industry leaders, hero-ing their company mascot SAM (Software Asset Management). The animation was used as a piece of educational content to explain how SaaS came around and engage with IT managers.
If you can educate then you can inspire, and if you can inspire then you can engage with your audience. That’s the outcome we wanted with this animation as a piece of paid media.