In the UK brands are spending more on OOH advertising, year-on-year. It’s often a step up from online advertising and now with greater access to funding, early stage startups are jousting for attention across the country. We have a few tricks to help your brand stand out amongst competitors. With our media partners we help cut costs and find the best placements for maximum engagement. We then assess what your competition are doing. This allows us to produce an outdoor campaign that ties in with your broader advertising initiatives whilst turning heads on the morning commute.
You might be looking to produce an ad in an industry publication or you might be a rapidly scaling startup in need of an extra pair of hands. We offer ad-hoc support for both design and copy lead projects, whatever they may be. A picture can say a thousand words and a word can sell a picture for thousands.
Direct Mail is still a great option for certain brands, where seasons and calendar dates are important for their customers. Mortgages are a prime example. A well timed direct mail campaign can offer advice at just the right time, when home owners are likely to switch to their variable rate. It’s a space where brands are becoming increasing creative. It’s also a traditional medium we love working on.
When you start to get users, this is a good sign that you’re finding your niche. Retaining these users is the real challenge, which is why it’s crucial to get your messaging right. Developing a brand’s identity isn’t as complicated as you might think. A lot of what a brand represents comes from the inside, like values and core purpose; the ‘why’. Once you have this written down you simply need a creative approach to bring this vision to life and align with how you want customers perceive your brand. It’s then important to test this hypothesis and make sure that the tone of voice as well as design, speaks to your customers and sells this vision. We can help you produce the imagery you need to reflect your brand and your customers. This can be anything from blog content, to your website and paid media.
What’s that single insight, that golden nugget of truth that will give your brand the edge? Well, we help you search for it. Once we’ve done so, we’ll write a creative brief.
Once we have the brief we’ll begin putting pen to paper and draft some initial creative concepts. Once we’ve had a chat and listened to your feedback we’ll make any further changes and refine the concepts so that we have a campaign that’ll allow you to punch above your weight.
You might need illustrations or a photoshoot. We’ll provide you with the choice of talent and then brief them. Once we have the designs or imagery we’ll begin artworking the ads and export them to the correct formats. It’s then out into the big wide world.