We recently touched on how startups can get the best out of a remote design workshop. Alongside planning, toolkits, and ensuring everyone feels included, one of our top suggestions was to get the right tech stack in place. As the world turned on its head in 2020 we all scrambled to assume a remote working...
We recently looked at practical ways to increase your proposal wins and generate more business using the application of Behavioural Science techniques. This week, we cover UI and UX techniques and address how they can work in harmony with Behavioural Science to maximise sign-off rates....
Today we go live across the UK with Tide’s latest TVC commercial “Find your voice”. We’ve spent the past few months working very closely with the marketing team at Tide to build upon lasts years campaign “Rise entrepreneur” treating it as a sequel. ...
Advertising agencies have undergone a monumental shift in the past year. The brands that they work with and the creative that they produce has been fundamentally impacted by rapidly moving cultural changes and a shift in the way we consume media content. Creative minds have had to adapt; not only in the way they collectively...
In 2003, four Dutch academics led a study into the potential of financial gain from imitating someone else’s behaviour. They hypothesised that if a waitress relayed their customers order back to them, that their tip size would increase. Their theory was based on the connection between Mimicry and ‘Prosocial Behaviour’; i.e. if we mimic someone...
As part of an omnichannel marketing strategy, digital video can be highly effective in driving growth. In a combined study between Google and Magid entitled “The Role of Digital Video in People’s Lives” it was noted that a whopping 90% of shoppers surveyed had discovered new products or brands on YouTube....
If the creative industry can take anything from the Covid-19 pandemic it’s that remote working, well….works. The widespread adoption of a remote-working model has driven serious environmental, social and cultural change....
We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope. Civilisations started crafting their greatest tales not long after the...
According to Forbes, technology disruption is after every single industry. Therefore, it is not surprising that companies have started to embrace the influence of technology and use them in their favor. This is actually the best way to deal with tech disruption. Although people usually talk about trends like artificial intelligence or robotics as if they’re...
It's nearly 2021, so firstly we want to wish everyone a very happy new year, even if you're at home on the sofa. Since we're all still a little isolated there's plenty of time to do some light reading! And so to kick off the new year we want to provide you with some ideas...