It's nearly 2021, so firstly we want to wish everyone a very happy new year, even if you're at home on the sofa. Since we're all still a little isolated there's plenty of time to do some light reading! And so to kick off the new year we want to provide you with some ideas...
In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...
What does this image say to you? Well for starters we might interpret it in many different ways. We'll likely invent our own backstory, which could be based upon our mood, memories, culture, where we are or what we've just eaten. It could be one of many other factors. Either way it shows how imaginative...
There’s no sugar-coating it, this year hasn’t been easy for anyone. With a second wave of COVID-19 now sweeping Europe and lockdowns being implemented all over again, the economic disruption is palpable. However, we’re here to tell you not to give up. Entrepreneurs, it could be your time You may recognise these names: Airbnb, Disney, Microsoft. These conglomerates,...