starting a business Archives - sidekickstudios.co

13 Apr 3 ways to optimise your digital video strategy to connect with the right customers

Posted at 09:05h in 3 Steps, brands, content marketing, paid media, Startups, video marketing by Elioces 0 Comments

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As part of an omnichannel marketing strategy, digital video can be highly effective in driving growth. In a combined study between Google and Magid entitled “The Role of Digital Video in People’s Lives” it was noted that a whopping 90% of shoppers surveyed had discovered new products or brands on YouTube....

08 Apr How to get the best from a remote workshop with your creative content agency

Posted at 19:38h in brands, remote working, Startups by Beverley 0 Comments

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If the creative industry can take anything from the Covid-19 pandemic it’s that remote working, well….works. The widespread adoption of a remote-working model has driven serious environmental, social and cultural change....

25 Mar How Startups can Harness the Power of Storytelling to Grow their Customer Base

Posted at 15:39h in brands, Industry, Startups, storytelling, tech startups, technology by Beverley 0 Comments

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We have been telling stories since time began. From primitive cave drawings in the Chavauz regions of France, to the lavish palace reliefs created by the Ancient Assyrian Kings; mankind has long used storytelling as a means to share tales of woe, joy, love and hope. Civilisations started crafting their greatest tales not long after the...

23 Mar Learn How Technology Is Affecting Leading Industries

Posted at 20:11h in brands, Industry, Startups, tech startups, technology by Elioces 0 Comments

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According to Forbes, technology disruption is after every single industry. Therefore, it is not surprising that companies have started to embrace the influence of technology and use them in their favor. This is actually the best way to deal with tech disruption. Although people usually talk about trends like artificial intelligence or robotics as if they’re...

30 Dec How to utilise earned and owned media for your startup in 2021

Posted at 22:15h in brands, earned media, How to, paid media, Startups, Top 5 by Joanne 0 Comments

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It's nearly 2021, so firstly we want to wish everyone a very happy new year, even if you're at home on the sofa. Since we're all still a little isolated there's plenty of time to do some light reading! And so to kick off the new year we want to provide you with some ideas...

15 Dec Sidekick’s Round-up of 2020’s Top 5 Christmas Adverts

Posted at 18:04h in brands, Christmas commercials, How to, Startups, storytelling, Top 5 by Joanne 0 Comments

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In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...

29 Nov Understanding the power of storytelling to promote your start-up

Posted at 13:11h in brands, How to, Startups, storytelling by Joanne 0 Comments

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The challenge for marketing professionals and artists alike is to help you to see their vision, or the vision their client wants you to see....

05 Nov Why 2020 may actually be the best time to finally create your start-up

Posted at 23:00h in Startups by Joanne 0 Comments

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There’s no sugar-coating it, this year hasn’t been easy for anyone. With a second wave of COVID-19 now sweeping Europe and lockdowns being implemented all over again, the economic disruption is palpable. However, we’re here to tell you not to give up. Entrepreneurs, it could be your time You may recognise these names: Airbnb, Disney, Microsoft. These conglomerates,...