In our previous blog post we discussed how storytelling can be a powerful tool to promote your start-up. These marketing strategies might seem a little more transparent over the festive period since each brand is fighting for your attention and telling you why they are the best place to shop for gifts with stories that...

There’s no sugar-coating it, this year hasn’t been easy for anyone. With a second wave of COVID-19 now sweeping Europe and lockdowns being implemented all over again, the economic disruption is palpable.  However, we’re here to tell you not to give up. Entrepreneurs, it could be your time You may recognise these names: Airbnb, Disney, Microsoft. These conglomerates,...