Our brief was to create a sequel to the previous campaign. Tide offers a range of plans tailored to support businesses at every stage and so we wanted to make these benefits clear and target businesses of differing sizes. We want business owners to spend more time doing what they love by managing all their business financial admin in one place. With that insight we developed the proposition “Find your voice with Tide”. We want entrepreneurs to think about starting a business as an extension of them, their personality and a way to express themselves; after-all you should be able to have fun with your business!
With our latest spot we continue to hero real business owners (Tide members) and put them centre stage, reflecting Tide’s values as a business bank account dedicated to it’s customers. We want to inspire entrepreneurs and encourage them to express themselves with their business and make some noise!
The campaign is going live across the UK with outdoor spots up and down the country hero-ing our Tide members, from bus sides to 48 sheets. The new campaign has been an opportunity to refresh the creative with Tide’s new branding which we’ll continue to develop as we roll out the new campaign.