Our new campaign starring the highly energetic and charismatic Alison Thea-Skot continues the ‘Start Improv’ series as our confident multitasking, improvising founder who has to make quick decisions. We hope that startup founders will relate to our multitasking star since all businesses will have been there at one stage or another.
This campaign is a push to hero female founders in a still, largely male dominated startup scene. According to Beauhurst, in 2011, 11% of startups that raised equity investment for the first time were female founded. In 2018, this figure had nearly doubled to 21%.
To run alongside the TV commercial we produced an outdoor campaign across London, heroing our multi-tasking business owner Ciara.