In the UK your brand could have an audience of around 28 million. Despite the amount of content we consumer online, TV is still a brilliant medium for businesses, especially after several funding rounds. It provides the all important credibility and allows you to run 360 campaigns to really increase the chance of the message getting heard, leading to greater brand recognition.
For startups, being able to hone in on your audience is incredibly valuable. The biggest benefit to online paid media is the ability to segment and target your customers. This allows you to tailor your message and split test. Online content is crucial for startups and much more affordable. You can cut up one piece of content into lots of tiny parts, from 15 second Instagram edits to 30 second Youtube pre-rolls, making your budget stretch further.
“Animation can explain whatever the mind of man can conceive”. Walt Disney says it perfectly. Animation not only allows brands to exude charm it’s also a way to bring to life ideas that film simply can’t. For a brand this is a powerful tool and allows complex business problems to be simplified into short, entertaining narratives.
Radio; the timeless medium with a captive audience. While the proportion of people who listen to the radio has not changed year on year, people are listening to the radio for longer. It’s effective and it’s affordable, especially if you want to beef up your ad campaign and can’t afford outdoor placement. Running a radio ad alongside your online campaigns can build confidence in your audience.
We work with you to put together a brief and a proposition. This requires a little friendly interrogation and a good chat. We’ll then help you develop a strategy and discuss where you want your production budget to be spent.
Usually this includes: Brief, creative concept, script and storyboard.
This is where we assemble the dream team. We’ll source the best directors, talent and film crew to bring the script to life.
Key cost factors are: equipment, crew size, number of days, insurance, studio hire/ location permits and talent usage.
Icing is added to the cake. The footage goes into post production where we create the rushes. Once the pictures are approved the footage gets graded and audio is added into the mix. There are usually several rounds of amends. Once happy we’ll export the cutdowns either for online use or for TV broadcast.
Key consideration are: Number of cutdowns, VO talent, music, legal T&Cs (usually for broadcast only).