TV Commercial
In the UK your brand could have an audience of around 28 million. Despite the amount of content we consume online, TV is still a brilliant medium for businesses. It provides that all important credibility and a huge contributing factor to increasing your brand recognition.
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Online Video
For startups, being able to hone in on your audience is incredibly valuable. The biggest benefit to online paid media is the ability to segment and target your customers. This allows you to tailor your message and split test. Online content is crucial for startups and much more affordable. You can cut up one piece of content into lots of tiny parts, from 15 second Instagram edits to 30 second Youtube pre-rolls, making your budget stretch further.
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Tiktok Videos
For brands looking to target the next generation of customers it’s important to produce creative that’s tailored to platforms like Tiktok, rather than simply adapting creative. By that we mean producing authentic, native content; often a low production aesthetic, or a “raw” look shot on a mobile, which feels genuine. A slick video isn’t always best. This should be considered in conjunction with the more traditional channels like Instagram, Facebook and Youtube.
PRODUCTION PROCESS
PLANNING & STRATEGY
We work with you to put together a brief and a proposition. This requires a little friendly interrogation and a good chat. We’ll then help you develop a strategy and discuss where you want your production budget to be spent.
Usually this includes: Brief, creative concept, script and storyboard.
PRODUCTION
This is where we assemble the dream team. We’ll source the best directors, talent and film crew to bring the script to life.
Key cost factors are: equipment, crew size, number of days, insurance, studio hire/ location permits and talent usage.
POST PRODUCTION
Icing is added to the cake. The footage goes into post production where we create the rushes. Once the pictures are approved the footage gets graded and audio is added into the mix. There are usually several rounds of amends. Once happy we’ll export the cutdowns either for online use or for TV broadcast.
Key consideration are: Number of cutdowns, VO talent, music, legal T&Cs (usually for broadcast only).
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