Be true to what you stand for and repeat this again and again.
We began Sidekick Studios in 2017 to help UK startups and SMEs punch above their weight by producing quality monthly content that’s relevant to the right audience. So far we’ve worked with some of the UKs most renowned startups to save costs, convert customers and evolve their advertising from online to TV, radio and outdoor. Remarkable ideas shouldn’t require remarkable budgets.
As a startup you’re focusing on many areas of the business to get Product Market Fit, whilst scaling, so you don’t always have the time or budget to create monthly content or even decide which features to promote. Well we have a few tricks up our sleeve to help you with this. We’ve learnt all the things we know today from working with startups. We want to use our experience to make your product or service relevant to the right audience.
Films should evoke emotion and action, forming a connection between a customer’s problem and a brand’s solution. We combine creative and production all under one roof so you can save your time and budget.
As you scale it’s even more important to make sure your online presence (digital communication) comes from the same voice. Consistency is key in our experience. Be true to what you stand for and repeat this again and again.
For newly funded startups, outdoor advertising tends to be the natural progression from digital marketing. You’re officially on the scene! It’s a great space to be disruptive. And even in the digital age, direct mail campaigns can prove invaluable at getting your foot in your customers door.
For recently funded startups, paying for a full service creative agency can easily become very costly. We’re changing this. We don’t have the usual agency overheads, instead we have our very own talent platform, allowing us to work with the brightest minds, as and when we need. This means that your budget goes on great thinking, not office bills. This is how we’ve helped our clients like Tide.
As Albert Einstein once said “I have no special talents, I am only passionately curious”. We will always look at your business from a different perspective. With over 12 years experience working with startups we’ve learnt a lot of valuable tricks along the way. We’ve even launched one or two ourselves, so we are committed to uncovering what makes each business unique.
Establishing a brand requires soul searching. In our experience, the key to gaining trust and recognition lies in pin-pointing the ‘why’ to your business. Ask yourself what defines you. Is it your product or the way you think? Making complex ideas beautifully simple is the challenge. It’s well worth the time and effort as it allows customers to know what you do instantly, and more importantly, why you do it.
“Working with Sidekick has been dreamy, they’re as entrepreneurial and dynamic as our members are and as we are at Tide. We’ve presented more and more shocking production deadlines to Sidekick but they keep taking on the challenge with a smile.”
George Schmidt, Tide’s CMO