Creative
We believe that remarkable ideas don’t require remarkable budgets. We focus on SME’s who are ready to take the next step up with their advertising initiatives. We want to hear about your cause, the ‘why’ to your business. We help some of the UKs most promising startups save costs, convert customers and evolve their advertising from online to TV, radio and outdoor. It doesn’t matter where you are in the world. We’re actively looking to work with businesses focused on solving environmental and mental health issues.
So, which film company do you choose? What do you look for?
We produce films to evoke emotion and form a connection between a customer’s problem and a brand’s solution. By combining creative and production under one roof we help SMEs save on costs. We work very closely with brands to develop a creative approach that’s right for them and one that tells the most engaging story, either as an online video or TV commercial. There’s likely more than one of you, so it’s our job to make you stand out.
Is it time to refresh your online presence? “Digital” isn’t our favourite word, but to us it stands for design with an online audience. Firstly, we use data to learn where your audience are and how they behave. We then develop a way to speak to them. As you grow it’s even more important to make sure your communication comes from the same voice; from your website to social campaigns and tweets. We’ll help you develop your brand identity to create consistency across your messaging and tailor it to the right audience. Social shares, likes and transactions are nice but we value life long customers more.
You’ve just been funded and want to produce an outdoor advertising campaign. Where do you start? OOH tends to be the natural progression from digital marketing. It’s the perfect space to be daring and cause disruption. Of course it’s also harder to monitor conversions. In the world of print it’s worth considering adaptions in industry publications and direct mail campaigns to get your foot in the door. By knowing when and where your audience will see the ad provides a big advantage. We help startups take the leap and develop campaigns to cut through the noise of the morning commute.
Your Secret Weapon
For recently funded startups, paying for a creative agency can be very expensive. On the other hand, freelancers can’t always deliver the quality or consistency needed, especially when scaling. We sit somewhere in-between as we don’t have the usual agency overheads. We have our own talent platform, which allows us to work with the brightest minds, as and when we need, so your budget goes on great thinking, not office bills.
As Albert Einstein once said “I have no special talents, I am only passionately curious”. It doesn’t sound like much of a qualification, and we don’t pretend to be geniuses, however we will always look at your business from a different perspective. We’ve worked with many startups over the years and even launched our own, so we are committed to uncovering what makes each business unique. We’ve learnt a lot of valuable tricks along the way.
“Working with Sidekick has been dreamy, they’re as entrepreneurial and dynamic as our members are and as we are at Tide. We’ve presented more and more shocking production deadlines to Sidekick but they keep taking on the challenge with a smile.”
George Schmidt, Tide’s CMO
Establishing a brand requires soul searching. In our experience, the key to gaining trust and recognition lies in pin-pointing the ‘why’ to your business. Ask yourself what defines you. Is it your product or the way you think? Once you have your value proposition you can gather data to better understand your audience and produce effective, relevant content. Making complex ideas beautifully simple is the challenge. It’s well worth the time and effort as it allows customers to instantly know what you do, and more importantly, why you do it.
Who
are
you
To have a great idea,
have a lot of them.
Thomas Edison