As a startup you’re focusing on many areas of the business to get Product Market Fit, whilst scaling, so you don’t always have the time or budget to create monthly content or even decide which features to promote. Well we have a few tricks up our sleeve to help you with this. We’ve learnt all the things we know today from working with startups so we will use our experience to make your product or service relevant to the right audience.
Films should evoke emotion and action, forming a connection between a customer’s problem and a brand’s solution. We combine creative and production all under one roof so you can save your time and budget.
As you scale it’s even more important to make sure your online presence, or ‘digital’ communication, comes from the same voice. Consistency is key in our experience. Be true to what you stand for and repeat this again and again.
For newly funded startups, outdoor advertising tends to be the natural progression from digital marketing. You’re officially on the scene! It’s a great space to be disruptive. And even in the digital age, direct mail campaigns can prove invaluable at getting your foot in your customers door.
For recently funded startups, paying for a full service creative agency can easily become very costly. We’re trying to change this. We don’t have the usual agency overheads, instead we have our very own talent platform, allowing us to work with the brightest minds, as and when we need. This means that your budget goes on great thinking, not office bills.
“Working with Sidekick has been dreamy, they’re as entrepreneurial and dynamic as our members are and as we are at Tide. We’ve presented more and more shocking production deadlines to Sidekick but they keep taking on the challenge with a smile.”
George Schmidt, Tide’s CMO
Establishing a brand requires soul searching. In our experience, the key to gaining trust and recognition lies in pin-pointing the ‘why’ to your business. Ask yourself what defines you. Is it your product or the way you think? Making complex ideas beautifully simple is the challenge. It’s well worth the time and effort as it allows customers to know what you do instantly, and more importantly, why you do it.