Outdoor media is an opportunity to hero diverse Tide members through a proud, confident lens. Using low angles we hero these business leaders, featuring these Tide members as role models for the next generation of business owners.
Tide is much more than just a bank account, designed for those who are much more than just business owners.To resonate with more established businesses, Tide is putting time back in the hands of business owners; giving them time to lead; time to support their team; time to inspire; time to grow. After all, when you’re managing a team, those leadership skills become crucial. Tide understands this and it’s the driver behind Tide’s suite of smart finance tools.
Our aim was to reposition Tide as a one-stop-shop for running a business, making life easier for business owners, so they can get paid quicker and earn time back. Our underlying theme challenges what makes a great leader and subsequently what makes a great business account. We’re demonstrating that Tide offers much more than they might think, time. For those managing a team, having a bank that understands their needs is an empowering way to deliver Tide’s new brand positioning, establishing Tide as a business-only bank account for leaders.
The campaign highlights the value of time saved with Tide, positioning it as the go-to banking partner that gives entrepreneurs more time to focus on what really matters: growing their business. Across the UK, this campaign celebrates the people driving the UK’s business success—and the smart banking solution helping them do it.
We created a set of campaign guidelines to serve as a roadmap for ensuring consistency across all aspects of the campaign, from digital assets to outdoor media and video. With this framework, we aim to provide clarity on how to utilise elements from the new campaign in a way that aligns with Tide’s wider brand and retains the campaign identity. It is essential to maintain consistency to create a strong, recognisable presence in the market.
