To resonate with more established businesses, Tide is putting time back in the hands of business owners; giving them time to lead; time to support their team; time to inspire; time to grow. After all, when you’re managing a team, those leadership skills become crucial. Tide understands this and it’s the driver behind Tide’s suite of smart finance tools.
Tide wants to reposition as a one-stop-shop for running a business, making life easier for business owners, so they can get paid quicker and earn time back. Our underlying theme challenges what makes a great leader and subsequently what makes a great business account. We’re demonstrating that Tide offers much more than they might think, time. For those managing a team, having a bank that understands their needs is an empowering way to deliver Tide’s new brand positioning, establishing Tide as a business-only bank account for leaders.
